The free iTunes Single of the Week usually showcases unknown or little-known talent deserving of a larger audience. It can be a bit of a pig in a poke– the genre might not be your favorite, a singer’s voice might rub you the wrong way; you never know exactly what to expect. This week, however, we’re in for a treat– not only is the single courtesy of big-name singer-songwriter Colbie Caillat, but it’s an excellent one with a lovely and timely message about self-worth and empowerment.
Caillat dropped a surprise EP, Gypsy Heart: Side A on Tuesday featuring “Try” as the lead single. Produced by industry vet Babyface, the song is signature Caillat, a spare, gentle acoustic number that allows her sweet, airy voice to take center stage. It’s both beautiful and powerful– its lyrics detail the sort of pressure-cooker that women and girls are expected to endure in the never-ending and unwinnable quest for perfection that society foists on them from an early age. In an age of Photoshopped models presented as the norm, it’s a breath of fresh air, and every woman alive can relate. Who hasn’t felt discouraged when every magazine, every billboard, bombards you with perfect hair, perfect skin, perfect makeup, perfect size 0 bodies? When bullying and its consequences are so frequently in the national spotlight, why is this subtle and even more insidious form of intimidation still a thing? Sadly, most advertising aimed at women targets our insecurities. It’s been this way for decades, centuries even, and the practice has stuck around because it works.
“Try” promotes a different point of view: how about taking a good look at yourself and liking what you see? To that end, Caillat released a lyric video for the song featuring herself and other celebrities, including Jessie J, Miranda Lambert, Sheryl Crow, Hayden Panatierre, and Christina Perri, and many fan photos, wearing little to no makeup to better drive home the point: we are all perfect in our own unique ways. The SeriouslyFluffy Final Grade: A
I’ll close with the video itself, in all its unvarnished glory: